About Us

Juhi started Zardoozi to introduce this beautiful handicraft to the people in India. Inspired by the vibrant heritage of India, Zardoozi brings to you a refreshing perspective on authentic Indian handicraft through an assortment of beautifully crafted Juttis, Sandal, Potlis, Purse and many more, which have redefined the industry standard for grace and grandeur.

Since 2019, I have been dreaming of starting my own firm, however I feel intimidated because I don’t know where to start or what ideas to look for. I have always love wearing traditional footwear with modern touch. From then i feel like why not starting my own firm of footwear and handbags and then i started L & D about handcrafted juttis and purses. Also started learning and researching about Zari work so to apply it on footwear and handbags.This is how Zardoozi was born to showcast our Indian handcraft artisan.